Independent bootmakers DuoBoots required design & creative direction to oversee an internal rebrand and launch of SS18 collection, re-establishing their name with their loyal customer base and reaching out to new customers at the same time.
This included identity development; helping communicate their philosophy, establish tone of voice and fresh brand guidelines.
A major part of this process was redesigning the website, from which they sell to customers all over the world. Working closely with the marketing and web dev team we designed a contemporary online-store for the site with a heavy focus on vastly improving the customer experience. Website graphics and web advertising for the SS18 collection followed.
Creative also included POS and in-store visuals for the high street shop in Bath, Somerset and promotional print material.
