Drapolene cream has been helping parents treat and prevent nappy rash for generations.
Herb Studio was asked to help bring this iconic name back to the market by providing creative direction and design for new marketing material including pharmaceutical training, consumer leaflets and in-store POS.
With only the logo and a colour palette to start with, we helped create a visual language from the ground up, including typography, infographics and photography selection.
The consumer material was aimed primarily at new parents and needed to have a reassuring tone of voice and be easily understood. Supporting POS in the form of shelf-talkers helped reinforce the USP message and point consumers to the product in-store.
