Imagination Rugs is a range of beautiful, customisable children’s rugs designed by Axminster Carpets.
This new collection required a full identity including logo, product labels and A5 brochure, showing-off the beautiful product photography. This all needed to reflect both the playfulness and elegance of the range, while still reflecting the high-standards of quality and excellence from the Axminster Carpets brand.
we centred the branding around a knitting sheep mascot - a character taken from one of the rug designs. This became the hook for the rest of the logo, which followed a 'thread' theme. The rest of the design fitted cleanly with the Axminster brand.
