Screwfix Live is one of the biggest trade shows for the tool & Trade Industries in the country. Creating a fresh identity for this event included full branding & creative direction, which was in turn rolled out across all media comms and show collateral. Customer communications by email, messaging within the Screwfix app and website and social media promotions. Print advertising came in the form of national press advertising and promotional door-drop material. Assets for the show itself consisted of a full suite of signage, including the building wrap itself. The brochure design was an integral part of the delegate's show experience, as was the branding & comms material for services such as 'Collect By Car'. Multiple show stands were created, including for Screwfix own customer brands Electricfix and Plumbfix - designed to encourage customer engagement & sign-up at the show.