Drapolene cream has been helping parents treat and prevent nappy rash for generations.
To help bring this iconic name back to the market, Herb Studio provided creative direction and design for new marketing assets including pharmaceutical training material, consumer information leaflets and in-store POS.
With only the logo and a colour palette to start with, we helped create a visual language from the ground up, including typography, infographics and photography selection.
The focus of the training material had to be a clear and effective communication of the product USPs, how to use it and what's in it, so healthcare professionals could quickly and confidently explain the product to consumers.
The client was extremely pleased with the result, which received the National Pharmacy Association's Training Excellence Quality Seal.
